Market assessment should be a key component of a company’s growth strategy.

A market assessment comprehensively analyzes your company's competitors, consumers, and other industry stakeholders. A critical part of your company documentation, it enables your company to understand the need and demand for its business offerings in the market.

A market assessment, whether for a specific market niche or a broader spectrum of related market segments, lays the foundation for a marketing plan—a key part of understanding what customers want, why, and its value to them. For a specific proposal, the market assessment is focused on a specific customer and all the companies competing for that customer’s business.

Market Research & Assessment Services

Essential custom market research for industry analysis and assessment services that our company provides are:

Opportunity Identification:

Our consultants are one step ahead when targeting bid opportunities and advantageous government contracts. We ensure that your company is notified early about upcoming opportunities.

Market Analysis:

We conduct thorough research analysis of federal government, state, and business market sectors to be able to accurately inform our clients about the buying process of agencies and offices.

Capability and Target Analysis:

During this phase of the market research assessment, our consultants balance your company's core competencies in contrast to market requirements. The results will help you improve your organizational structure and capabilities to increase your Price strategy.   With our target analysis, we help you identify your winning chance and tell you upfront if you are qualified and have a high p-win to pursue an opportunity successfully.

We can guide you through this critical market analysis, including how to obtain good intelligence on competitors, the value of similar contracts, and how to develop a strategy to drive up your price-to-win strategy. Our exceptional, experienced market research analysts will help you identify the pros and cons of entering a new or existing market.